Skip to main content

Posts


Class Reflection

  As the semester comes to a close, I’ve been reflecting a lot on the social media class I took this spring. When I first signed up, I thought it would be mostly about posting on Instagram and maybe learning some marketing buzzwords. I had no idea how deep we’d actually go and how much it would change the way I think about what we see online every day. One of the biggest takeaways from the class was realizing how strategic social media really is. Behind every post, there’s planning, scheduling, audience analysis, and usually a purpose, whether that’s to promote, inform, or entertain. We learned about algorithms, analytics, branding, and even crisis management. It made me look at platforms like TikTok and Twitter (X) completely differently. What once seemed random or casual is often the result of calculated choices made by people who know exactly what they’re doing. The most eye opening part of the class, though, was running a blog site. I thought it would be simple to write a few p...
Recent posts

Leaving for the Summer

  There’s something bittersweet about walking across campus during the last week of the semester. The once busy Mac is quieter, dorm rooms start to empty, and everyone’s eyes are on the finish line, summer. This week, I started packing up my room, and it really hit me that another year is down. I always forget how much stuff I collect during the school year. Clothes I barely wore, random notebooks, way too many shoes. The process of packing has turned into a weird sort of reflection. I find little reminders of memories scattered everywhere, a wristband from a concert we went to in September, notes from group projects, posters on my wall that I’ll carefully take down and save. It’s a mess, but it’s my mess, and it tells the story of the year. Saying goodbye to people has been harder than I expected. I’m not great at goodbyes. Even though we always promise to FaceTime or meet up, it’s still tough knowing that we won’t bump into each other in the dining hall, at least not for a few m...

Relaxing Sunday

  After a long and intense few weeks of spring football, there’s nothing better than a slow, peaceful Sunday to unwind and that’s exactly what I got. With the grind of practices, meetings, and workouts finally hitting pause for the weekend, I took full advantage of the downtime. Instead of heading out or trying to be productive, I decided to keep things simple just me, my girlfriend, and a classic Disney movie in the comfort of my dorm. We didn’t have any big plans for the day, which honestly felt perfect. We ordered some takeout, changed into sweats, and pulled up The Princess and the Frog. It had been a while since either of us had seen it, but as soon as the opening music started, we were hooked all over again. The animation, the music, the characters everything felt like a breath of fresh air. It was a great reminder of how wholesome and meaningful Disney movies can be, even as an adult. There’s something incredibly comforting about just being still with someone you care about,...

My Reflection on “Social Dilemma”

  After watching The Social Dilemma, I couldn’t stop thinking about the way social media has been quietly shaping my thoughts, my habits, even my self worth. The film isn’t just another warning about screen time. It’s a disturbing look into how platforms like Instagram, Facebook, and TikTok are designed to mess with our minds, all in the name of keeping us addicted to our phones. What really hit me was hearing former insiders from companies like Google and Facebook admit that these platforms aren’t neutral tools but they are truly built to manipulate the users mind. Every scroll, like, and notification is carefully engineered to trigger the same part of the brain that gets activated similar to when someone is gambling or on drugs. It’s not about giving us what we need, it’s about feeding us what keeps us online the longest. I started thinking about how often I pick up my phone without even realizing it. How a simple notification or text can change my mood on that day. How I’ve felt...

Social Media Marketing using TikTok Shop

In this week's chapter we talked about social media marketing on the constantly growing app TikTok and in this post I want to dig a bit deeper into one of TikTok’s newest features. It has already been well established that TikTok has proven itself to be more than just a platform for viral dances and memes. With over 1 billion active users, it’s become a powerhouse for brands looking to connect with audiences in creative and authentic ways. And with the introduction of TikTok Shop, the platform has officially blurred the lines between content and commerce, opening up new possibilities for marketers and businesses of all sizes. At its core, TikTok thrives on short form video content that feels organic and engaging. Unlike traditional ads, TikTok videos are often native in feel, blending storytelling, humor, trends, and creativity. This authenticity builds trust, and trust is gold in marketing. Now, with TikTok Shop, that trust can be converted directly into sales without users ever l...

Social Media Marketing with TikTok!

  This week's chapter we went over social media marketing with TikTok. TikTok has taken the social media world by storm, with over a billion active users and a culture centered around creative, bite-sized video content. For businesses looking to expand their digital presence, TikTok is more than just a platform for dance trends and lip-syncs it's a marketing powerhouse. To succeed on TikTok, brands must understand its algorithm, leverage business account features, and implement a thoughtful content strategy. At the heart of TikTok’s success is its unique For You Page (FYP) algorithm. Unlike platforms that prioritize follower counts, TikTok emphasizes content relevance. The algorithm considers factors such as video watch time, user interactions (likes, shares, comments), and the use of trending sounds or hashtags. This means that even small brands or new accounts have the chance to go viral with the right content. Engaging storytelling, authenticity, and high watch-through rate...

My "Different" Experience at ONU Social Media Workshop

  One thing about me is that I’m not a big fan of long conferences or seminars but when I have to go for a part of my grade I will be there being present. This recent seminar I was not present or attentive to anything going on to be fully honest. The reason why I wasn’t really focused was due to the time of the seminar. If people know me they would know I'm not a morning person so having to be at an event at 9:30 am definitely a number on my body in terms of my energy. But one of the more basic reasons why I didn’t feel that I was locked in on the seminar was because it had nothing to do with anything I was looking to study. Even though I picked a class for social media it was technically a fill in course because I’m a finance major so this class is really far from what I’m looking to gain with my degree. But even though I didn’t enjoy it that much I at least can talk about some of the things I heard during the seminar. To start off my day I listened to our keynote speaker Jason Th...