Skip to main content

Chapter 3: Social Media Marketing Strategy and Social Media Advertising

    Hello readers, we are now on chapter 3 in our principles of Social Media class and it talks about “Social Media Marketing Strategy and Social Media Advertising.” In a society that is greatly dominated by technology, businesses are starting to increasingly rely on social media marketing to improve their online presence and connect with audiences. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer lots of opportunities for brands to engage with potential customers. But, to make use of these platforms effectively, companies must develop a well rounded social media marketing strategy and distinguish it from social media advertising.

    A successful social media marketing strategy focuses on long-term engagement and brand building. It involves creating valuable content, maintaining consistent communication, and creating relationships with followers. The goal is to give relevant information, share entertaining or educational posts, and engage in two-way conversations with the target audience.


    To create an effective strategy, businesses must first create their goals. These could range from increasing brand awareness and driving website traffic to improving customer loyalty or generating leads. Once these objectives are set, companies should decide the right platforms where their target audience is most active.


    Content creation is another key component. Whether it's blog posts, videos, infographics, or live-streamed events, content must align with the brand’s voice and resonate with followers. Regular analysis and adaptation of content based on audience feedback and performance metrics are vital for ongoing success.


    While social media marketing emphasizes organic growth, social media advertising takes a more direct approach. Paid advertisements on places like Facebook, Instagram, and Twitter allow businesses to reach targeted audiences more quickly. Ads can be made based on factors such as location, interests, and age group.


    Social media advertising offers several different formats including display ads, sponsored posts, video ads, and carousel ads. These ads are designed to appear in user’s feeds, often blending effortlessly with organic content. Because of this, advertisers must make visually appealing and engaging ads to stand out while making sure they match the platform’s aesthetic.


    One key advantage of social media advertising is it’s measurable results. Businesses can track things such as clicks, conversions, and engagement to determine the effectiveness of their campaigns. This data allows for continuous improvements, enabling businesses to refine their ads and improve their return on investment.


    In summary, both social media marketing strategy and social media advertising play a major role in a brand’s online presence. A strategy that emphasizes consistent, engaging content fosters long-term relationships, while advertising that offers a more immediate way to target and bring in potential customers. By combining both approaches, businesses can maximize their social media impact and achieve real growth.

Comments

Post a Comment

Popular posts from this blog

Chapter 7: Marketing with Snapchat

In chapter 7 we moved on to talking about another popular social media app mainly catered to young adults, Snapchat. With its unique features and a user base of over 300 million daily active users Snapchat stands out as a powerful tool for brands to connect with potential customers in creative ways. Here’s how you can leverage Snapchat’s unique tools to boost your brand’s presence and engage effectively with your audience. One of Snapchat’s most powerful features is its geofilters. These location-based filters allow businesses to create branded content that users can apply when they are in a specific geographic area. Whether you’re hosting an event, opening a new store, or running a local promotion, geofilters are a fun and creative way to increase brand visibility and engage with people in real-time. Users will share their snaps with your branded filter, creating organic exposure for your business and encouraging others to discover your brand. Snapchat’s sponsored lenses provide a u...
2 comments
Read more

Social Media Marketing using TikTok Shop

In this week's chapter we talked about social media marketing on the constantly growing app TikTok and in this post I want to dig a bit deeper into one of TikTok’s newest features. It has already been well established that TikTok has proven itself to be more than just a platform for viral dances and memes. With over 1 billion active users, it’s become a powerhouse for brands looking to connect with audiences in creative and authentic ways. And with the introduction of TikTok Shop, the platform has officially blurred the lines between content and commerce, opening up new possibilities for marketers and businesses of all sizes. At its core, TikTok thrives on short form video content that feels organic and engaging. Unlike traditional ads, TikTok videos are often native in feel, blending storytelling, humor, trends, and creativity. This authenticity builds trust, and trust is gold in marketing. Now, with TikTok Shop, that trust can be converted directly into sales without users ever l...
1 comment
Read more

Week 7: Team run and the importance of rest and recovery

  Last week, during an intense football team run, I began pushing myself in a way that I quickly regretted. For our lineman we did plate pushes, one of the most straining exercises on the field while our skill position players did running. As I powered through the sets, I felt a sharp pain in my lower back, a familiar twinge that instantly reminded me of an old injury and it instantly made me fall to the ground. It wasn’t long after that I had reinjured my lower back. Plate pushes, which require explosive strength and core stability, are great for building power and conditioning. However, they also place a significant strain on your back, especially if your form isn't spot-on or if you're dealing with a pre-existing injury. Unfortunately, that was exactly what happened to me. I tried pushing through the pain, trying to ignore the signals my body was sending me, and now I’m paying the price for pushing myself too hard again. This experience reminded me of how crucial it is to pr...
1 comment
Read more