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Showing posts from March, 2025

Chapter 7: Marketing with Snapchat

In chapter 7 we moved on to talking about another popular social media app mainly catered to young adults, Snapchat. With its unique features and a user base of over 300 million daily active users Snapchat stands out as a powerful tool for brands to connect with potential customers in creative ways. Here’s how you can leverage Snapchat’s unique tools to boost your brand’s presence and engage effectively with your audience. One of Snapchat’s most powerful features is its geofilters. These location-based filters allow businesses to create branded content that users can apply when they are in a specific geographic area. Whether you’re hosting an event, opening a new store, or running a local promotion, geofilters are a fun and creative way to increase brand visibility and engage with people in real-time. Users will share their snaps with your branded filter, creating organic exposure for your business and encouraging others to discover your brand. Snapchat’s sponsored lenses provide a u...

Spring Break in Miami (OH)!!!!

 Hello my readers, last weekend, I had the opportunity to take my much-needed spring break and visit my older sister and younger brother in Miami, Ohio. It wasn’t just a trip to catch up with family; it was a chance to escape the hustle of college life and get a chance to find myself in a different environment because sometimes we all need a chance to recharge and have a simple change of scenery. The excitement of visiting my sister, who’s been living in Miami for a while, was very noticeable even the days before actually arriving. It had been a few months since I’d last seen her, and I couldn’t wait to catch up on all the little things—the funny stories, the life updates, and everything in between. My younger brother, who plays football at the university, was also a big part of the trip. As we spent time together, I realized how much I missed those moments of connection with my siblings. What struck me the most, though, was the power of being in a new place. Miami (OH) has a uni...

Chapter 6: Marketing with X

  In chapter 6 we continue with different marketing tools on major social media platforms and this week we are talking about X or as it used to be called twitter. Social media marketing is an essential tool for businesses looking to boost their online presence, and X is one of the most powerful platforms to harness for success. With its fast-paced, real-time nature, X allows brands to engage with their audience, increase visibility, and drive traffic to their websites. One of X's defining features is its ability to facilitate real-time communication. Brands can connect with their audience instantly, respond to queries, share news, or even take part in trending conversations. For businesses, this means a golden opportunity to engage with consumers in an organic and immediate way. Real-time marketing fosters a sense of connection between the brand and its audience, which is critical in building loyalty and trust. X is known for its trending topics, which often reflect what’s happenin...

Week 7: Team run and the importance of rest and recovery

  Last week, during an intense football team run, I began pushing myself in a way that I quickly regretted. For our lineman we did plate pushes, one of the most straining exercises on the field while our skill position players did running. As I powered through the sets, I felt a sharp pain in my lower back, a familiar twinge that instantly reminded me of an old injury and it instantly made me fall to the ground. It wasn’t long after that I had reinjured my lower back. Plate pushes, which require explosive strength and core stability, are great for building power and conditioning. However, they also place a significant strain on your back, especially if your form isn't spot-on or if you're dealing with a pre-existing injury. Unfortunately, that was exactly what happened to me. I tried pushing through the pain, trying to ignore the signals my body was sending me, and now I’m paying the price for pushing myself too hard again. This experience reminded me of how crucial it is to pr...